Samsung : Galaxy Note - The Next Big Thing is Already Here...Again--Super Bowl XLVI Teaser

A quick competitive jab.

Published On
Feb 01, 2012

Editor's Pick

72andSunny tease Samsung's Super Bowl entry, which plays off the previous spot from "The Next Best Thing" campaign.

The teaser is an assortment of clips from the previous spot, which showed (Apple) fan boys and girls lining up, waiting anxiously and getting generally quite obsessed with the newest, latest (Apple) gadget. In the previous ad, they figured out that Samsung phones already are the next best thing. In this one, something similar is probably going to happen -- except this time, the focus will be on the Samsung Galaxy Note. Bobby Farrelly will direct the game day ad.

Credits

Date
Feb 01, 2012
Brand:
Samsung
Client:
Samsung
Agency:
72andSunny
Director:
Michael Downing
Executive Creative Director/Production:
John Boiler
Creative Director/ Copywriter:
Tim Wolfe
Creative Director/Designer:
Bryan Rowles
Designer:
Jake Kahana
Director, Film Production:
Sam Baerwald
Film Producer:
Becca Purice
Production Company:
Rabbit Content
Director:
Bobby Farrelly
Executive Producer:
Joby Bamhart
Executive Producer:
Douglas Howell
Director, Photography:
Matt Leonetti
Editorial Company:
Cut + Run
Editor:
Steve Gandolfi
Editor:
Frank Effron
Producer:
Christie Price
Managing Director/Executive Producer:
Michelle Burke
Colorist:
Stefan Sonnenfeld @ Co. 3
Online/Visual Effects:
The Mission

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Project Type