Adidas : Game Changer Digital

Dwight Howard, interactive All-Star.

Published On
Feb 09, 2010

Editor's Pick

To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.