To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.