You'll Want to Stay Up All Night with this New Champs Sports Campaign

Translation Brings Carefree, Youthful Vibe to Sports Retailer in New Series of Spots

Published On
Jul 08, 2014

Editor's Pick

Retailer Champs Sports brings a free-wheeling, youthful vibe to sports marketing in a new series of spots out of Translation. The summer campaign turns traditional summertime frolicking into opportunities for nighttime athletic fun, showing kids partake in glow-in-the-dark football, rooftop pooldives, and middle-of-the-night pick up games. Directed by Pulse Films' Luc Janin, the films portray the fun in a loose, natural style that is just plain fun, and doesn't feel like it's forcing those "good times" down your throat.

Credits

Date
Jul 08, 2014
Brand:
Champs Sports
Client:
Champs Sports
Agency:
Translation
Chief Executive Offier:
Steve Stoute
Chief Creative Officer:
John Norman
Director:
Luc Janin
Production Company:
Pulse Films
President:
Nils Peyron
Executive Creative Director:
Jay Berry
Executive Creative Director:
Marc D'Avignon
Art Director:
Brandon Locke
Junior Art Director:
Allison Bulow
Junior Copywriter:
Jameson Rossi
Director, Content Production:
Miriam Franklin
Producer:
Carole McCarty
Head of Brand Strategy:
Tim Flood
Strategist:
Shon Mogharabi
Music Supervision:
Nick Pacelli
Vice President, Account Director:
Daniel Mize
Account Executive:
Steven Molinari
Assistant Account Executive:
Jackson Brodie
Production Company:
Pulse Films, Los Angeles
Director:
Luc Janin
Director, Photography:
Starr Whitesides
Executive Director:
Kira Carstensen
Line Producer:
Michael Manacop
Editorial Company:
Beast LA
Editor:
David Blackburn
Editor:
Lindsey Nadolski
Post Executive Producer:
Jerry Sukys
Post Executive Producer:
Helena Lee
Post Producer:
Mary Stasilli
Post Producer:
Sheena Wagaman
Visual Effects Company:
Method Studios
Visual Effects Artist:
Jared Pollack
Visual Effects Executive Producer:
Angela Lupo
Visual Effects Producer:
Matt Engel
Visual Effects Company:
The Stable
Visual Effects Artist:
Joe Laffey
Audio Post:
Heard City
Mixer:
Evan Mangiamele
Executive Producer:
Gloria Pitagorsky
Producer:
Katie Flynn
Music:
DJ Snake and Lil Jon
Associate Creative Director, Copywriter:
Matt Herman
Associate Creative Director, Art Director:
Jeff Blouin
Copywriter:
Daniel Berenson

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Project Type