You'll Want to Stay Up All Night with this New Champs Sports Campaign
Translation Brings Carefree, Youthful Vibe to Sports Retailer in New Series of Spots
Jul 08, 2014
Retailer Champs Sports brings a free-wheeling, youthful vibe to sports marketing in a new series of spots out of Translation. The summer campaign turns traditional summertime frolicking into opportunities for nighttime athletic fun, showing kids partake in glow-in-the-dark football, rooftop pooldives, and middle-of-the-night pick up games. Directed by Pulse Films' Luc Janin, the films portray the fun in a loose, natural style that is just plain fun, and doesn't feel like it's forcing those "good times" down your throat.