Game of Thrones : DeThroned - Teaser

Do you want to know who your real friends are?

Published On
Mar 09, 2012

Editor's Pick

Do you want to know who your real friends are? BBDO NY and HBO present, DeThroned, an awesome Facebook game that will tell you where your friends' loyalties really lie.

Pick a Facebook friend to "battle." Then, your mutual friends will decide who they like better -- and who they want to betray.

The best part is that the verdict is shown through a first-person POV execution film, ending with the winner holding up the loser's head. The campaign is to promote the launch of the show's first season on DVD.

Credits

Date
Mar 09, 2012
Brand:
Game of Thrones
Client:
Game of Thrones
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Executive Creative Director/Production:
Greg Hahn
Executive Creative Director/Production:
Mike Smith
Associate Creative Director, Copywriter:
Rick Williams
Associate Creative Director, Art Director:
Marcel Yunes
Head of Interactive Production:
Niklas Lindstrom
Interactive Senior Producer:
Katrina Cass
Content Producer:
Namik Minter
Executive Producer:
Ashley Sferro
Director:
Rob Groenwold
Editor:
Micah Scarpelli
Digital Production:
Stink
Digital Production:
Iliana Espineira
Digital Production:
JP Gary
Digital Production:
Morgan Harary
Digital Production:
Thomas Johanssen
Digital Production:
Marcel Kornblum
Digital Production:
Andrew Nida
Digital Production:
Mark Pytlik
Digital Production:
Thomas Ragger
Sound Design:
Headroom
Executive Creative Director/Production:
Mathias Appelblad
Executive Producer:
Diane Hill
Mixer:
Evan Spear

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Project Type