Xbox wents nuts with this infomercial for its subscription service

Game Pass promo hits all the right memes in a silly, shouty send-up

Published On
Aug 01, 2018

Editor's Pick

Xbox Game Pass, the subscription service for the gaming console, has launched two new social channels, and the announcement is a chaotic, meme-filled celebration of internet pop culture and gamer humor.

The video begins as a send-up of stock-filled infomercials. Tired of your dreary, boring life? Here's the solution! But the film quickly morphs into a hard-charging, guttural exultation, like a commercial for a monster truck rally, only for games like "Fallout 4" (Fight a bear!) and "Rise of the Tomb Raider" (Avoid dying!).

A heavy metal crescendo is interrupted by the quiet sounds of farm equipment, and sharp-eyed viewers can spot a plug for "Devil May Cry."

The spot was created by Xbox's agency of record, Ayzenberg Group, and began running on social on Wednesday, with plans to run on YouTube soon.


Aug 01, 2018
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