Australian Football League : Game Signatures
Players become pens.
Published On
Jan 02, 2012
Editor's Pick
Players' movements during games became their 'signatures' in this poster campaign by George Patterson Y&R, Melbourne for the Australian Football League's Finals Series. Each player was fitted with a GPS and a custom-built ink plotter drew their moves. As well as becoming posters, the originals were auctioned to raise money for charity, with each raising $6000 Australian dollars.
Credits
- Date
- Jan 03, 2012
- Agency:
- George Patterson Y&R-Melbourne
- Brand:
- Australian Football League
- Client:
- Australian Football League
- Executive Creative Director:
- Ben Coulson
- Senior Art Director:
- Chris Northam
- Senior Copywriter:
- Evan Roberts
- Account Director:
- Michael Napolitano
- Print Producer:
- Gene Kingi
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