Australian Football League : Game Signatures

Players become pens.

Published On
Jan 02, 2012

Editor's Pick

Players' movements during games became their 'signatures' in this poster campaign by George Patterson Y&R, Melbourne for the Australian Football League's Finals Series. Each player was fitted with a GPS and a custom-built ink plotter drew their moves. As well as becoming posters, the originals were auctioned to raise money for charity, with each raising $6000 Australian dollars.


Jan 03, 2012
Agency :
George Patterson Y&R-Melbourne
Brand :
Australian Football League
Client :
Australian Football League
Executive Creative Director :
Ben Coulson
Senior Art Director :
Chris Northam
Senior Copywriter :
Evan Roberts
Account Director :
Michael Napolitano
Print Producer :
Gene Kingi

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