Adidas : Gamechanger

Dwight Howard, interactive All-Star.

Published On
Feb 03, 2010

Editor's Pick

To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.

Credits

Date
Feb 04, 2010
Brand:
Adidas
Client:
Adidas
Agency:
180-Los Angeles
Editor:
Adam Pertofsky
Editorial Company:
Rock Paper Scissors
Stylist:
Christine Wada
Production Designer:
Don Burt
Executive Producer:
Jennifer Sofio Hall
Director, Photography:
Jeff Cronenweth
Director:
Patrick Murphy
Production Company:
Elastic
Art Director:
Erwin Federizo
Copywriter:
Tom Hamling
Copywriter:
Eric Helin
Senior Producer:
David Emery
Managing Partner:
Peter Cline
Head of Production:
Peter Cline
Creative Director:
Grant Holland
Creative Director:
Gavin Milner
Executive Creative Director:
William Gelner
Editor:
Gabriel Britz
Executive Producer:
Carol Lynn Weaver
Transfer Facility:
FotoKem
Online Facility:
A52
Producer:
Pete King
Producer:
Sarah Haynes
Recording Studio:
Lime Studios
Mixer:
Loren Silber
Mixer:
Joel Waters
Executive Producer:
Jessica Locke
Music Company:
Squeak E. Clean
Composer:
Evan Katz
Executive Producer:
Zack Sinick
Producer:
Chris Smith

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Project Type