Gang Chewing Gum : Chewable Pencil 1

Thoughtful chewing.

Published On
May 21, 2012

Editor's Pick

Chewing gum gets an upgrade with this brilliant product design stunt out of ageisobar Sao Paulo for Gang Chewing Gum. Recognizing that in moments of despair or deep thought, people are likely to chew on the ends of their pencils, the agency created 5,000 "chewable pencils"--putting the gum where erasers should be--and distributed them in schools in Sao Paulo. The activation began in March and continues, in perfect time for the Brazilian school system's exam season in May and June. It was so successful that Gang is considering making it a real product. To which we say, "Hell yeah!" Check out more pictures at right.


May 21, 2012
Gang Chewing Gum
Gang Chewing Gum
ageisobar-Sao Paulo
Creative Director:
Carlos Domingos
Henrique Mattos
Cristiano Rodrigues
Daguito Rodrigues
Graphics Producer:
Joo Lima

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