Gatorade : Jordan

What saved Jordan in the 1997 playoffs

Published On
Feb 29, 2012

Editor's Pick

You know what helped power Michael Jordan through his epic 1997 playoff performance, even though he was afflicted with untimely flu symptoms? The film doesn't lie in this Gatorade spot, out of TBWA/Chiat/Day Los Angeles, one from a new campaign in which famous coaches recall how sports stars were able to "Win from Within," with a little help from the green stuff. Also featured are U.S. Olympic swimming team coach Gregg Troy, on Olympic medalist Ryan Lochte.

Credits

Date
Feb 29, 2012
Brand:
Gatorade
Client:
Gatorade
Agency:
TBWA/Chiat/Day-Los Angeles
Executive Creative Director/Production:
Patrick O'neill
Global Group Creative Director/Art Director:
Brent Anderson
Global Group Creative Director/Writer:
Steve Howard
Global Creative Director/Art Director:
Jayanta Jenkins
Associate Creative Director, Art Director:
John Figone
Associate Creative Director/Writer:
Gregg Clampffer
Executive Producer:
Sarah Patterson
Producer:
Molly Tait
Executive Business Affairs Manager:
Lisa Lipman
Business Affairs Manager:
KK Davis
Group Planning Director:
Scott MacMaster
Planning Director:
Lydia Kim
Managing Director:
Nick Drake
Management Supervisor:
Chris Asahara
Sports Marketing:
Lexi Vonderlieth
Music Supervisor:
Michael Gross
Director:
Alex Gibney
Partner/Executive Producer:
Allison Amon
Partner/Executive Producer:
Lisa Mehling
Producer:
Melinda Nugent
Director, Photography:
Darren Lew
Editorial Company:
Lost Planet
Executive Producer:
Gary Ward
Producer:
Jaclyn Paris
Editor:
Bruce Herman
Editor:
Victor Brown
Assistant Editor:
Eli Beck-Gifford
Visual Effects:
Liquid VFX
TItle Design:
Clint Chang
Post Producer:
Romi Laine
Post Producer:
Terry O'Gara
Visual Effects Lead Artist:
James Bohn
Music:
Beacon Street Studios
Composer:
Beacon Street Studios
Senior Producer:
Leslie DiLullo
Final Mix:
Ravenswork
Final Mix:
Lost Planet LA
Mixer/Sound Designer:
Robert Feist
Producer:
Jaclyn Paris
Production Company:
Chelsea Pictures

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Project Type