Fred Bear and Bearlesque, the U.K.'s premier boylesque troupe, get weird for broadcaster Channel 4, with "Gay Mountain," a song-and-dance sequence, complete with a light-bulb rainbow. The campy performance celebrates the gays who will be skiing and luging in Sochi during this year's Winter Olympics.
Created out of the broadcaster's in-house agency 4Creative, the film is just the latest in advertisers' and agencies' creative efforts to protest against Russian anti-gay laws. Just today, Google posted a rainbow-colored logo above anti-discrimination lines from the Olympics Charter. For Christmas last year, agency Mother in the U.K. sent a set of Russian nesting dolls modeled after famous Gay British icons to the Kremlin and the Russian Embassy in London.