GE: The GE Air Show

The pigs are flying.

Published On
Aug 26, 2011

Editor's Pick

GE, which sponsors the Osh Kosh Air Show, asked fans what they would like to see at the show -- and then gave it to them, in this campaign out of EVB, To celebrate the company's love of all things airborne, the effort asks GE's Facebook fans "What do you want to see at the air show?" Predictably, the answers ranged from the wacky, "pigs!" to the nerdy, "a specific fighter plane!"

Then, Evolution Bureau picked some of the entries, created CAD drawings, fed them to a MakerBot 3D printer, and shot a narrative using the creations. This is an ongoing project -- GE is still asking for entries for submission. Every week, new pieces will be picked and new video will go up documenting the process.

Credits

Date
Aug 26, 2011
Brand:
GE
Client:
GE
Agency:
Evolution Bureau
Executive Creative Director:
Stephen Goldblatt
Art Director:
Kyle Erickson
Copywriter:
Aaron Zimroth
Executive Producer:
Craig Batzofin
Director, Technology:
Aaron McGuire
Developer:
Jerry Yuen
Production Company:
Impact
Producer:
Bryan Rawles
Director, Photography:
Eric Thiermann
Assistant Camera/Gaffer:
Philip Lima
Production Designer:
Zoe Kim
Assistant Production Designer:
Hillary Andjudar
Editor:
David Sieburg
MakerBot Consultant:
Andrew Rutter
MakerBot Consultant:
Gianpablo Villamil
Project Director:
Bo Jacobson
Project Associate:
Ryan Leong
Broadcast Producer:
Micah Gendron
Executive Producer:
Craig Batzofin
Impact Designer:
Gabriel Bentley

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Project Type