GE : Journey

The robots are coming! The robots are coming!

Published On
Nov 27, 2012

Editor's Pick

BBDO New York taps artificially intelligent talent in its latest spot for GE, part of the brand's "GE Works" effort now focusing on "brilliant machines." Famous robots, androids and even smart wheels come out to attend what appears to be a major Robo-con. Among them, you'll see Robby the Robot from Forbidden Planet, K.I.T.T. the talking car from Knight Rider, Data, from Star Trek: The Next Generation, B-9 from Lost in Space and even one who looks a lot like Honda's Asimo. We're not sure what happened to R2D2, C3P0 or perhaps the hottest bot in recent history, Prometheus' David--perhaps they were all too busy stuffing their robot faces on Thanksgiving, when the spot debuted. Bob Industries' Dayton and Faris directed.

Credits

Date
Nov 27, 2012
Brand:
GE
Client:
GE
Director:
Dayton/Faris
Production Company:
Bob Industries
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Senior Creative Director/Art Director:
Eric Cosper
Senior Creative Director/Copywriter:
Michael Aimette
Creative Director, Art Director:
Kevin Jordan
Creative Director/ Copywriter:
Tim Roan
Associate Creative Director, Copywriter:
Judd Counsell
Director, Integrated Production:
David Rolfe
Group Executive Producer:
Anthony Nelson
Producer:
George Sholley
Director, Music and Radio Production:
Rani Vaz
Music Producer:
John Melillo
Director, Photography:
Linus Sandgren
Music House:
Human
Edit House:
Final Cut
Editor:
JD Smyth
Visual Effects House:
Method Studios

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Project Type