GE's Mixed-Up Tale Reveals Core Brand Truth

Andreas Nilsson Directs Company's Latest Curious Tale

Published On
May 26, 2015

Editor's Pick

BBDO's latest brand ad for GE shows how the company approaches problems with a unique point of view, with the help of a dapper spokesman who seems to channel Yoda when he speaks. The 60-second cinema ad, "Time Upon a Once" directed by Biscuit's Andreas Nilsson (the man behind Volvo's "Epic Split") shows the spokesguy passing through various strange scenarios where people hang from walls and he walks L-shaped, bent over backwards. He extols the virtues of GE in bizarre fashion, switching up verb and subject to discuss how the company turns obstacles on their head to come up with smart solutions.