XBOX 360 : Gears of War
To gear up for the launch of the red-hot Xbox 360 title Gears of War, AKQA embedded gamers even deeper into the game's nightmarish reality through an experiential online experience that tosses them directly into Marcus Fe
Published On
Nov 13, 2006

Editor's Pick
To gear up for the launch of the red-hot Xbox 360 title Gears of War, AKQA embedded gamers even deeper into the game's nightmarish reality through an experiential online experience that tosses them directly into Marcus Fenix's prison cell. Using the light of a single match, visitors explore various writings on the wall that unlock a series of embedded videos featuring game footage created by the Unreal Engine, CGI cut scenes and live action videoall of which build up the realism of the Gears of War mythology.
Credits
- Date
- Nov 13, 2006
- Executive Creative Director :
- Rei Inamoto
- Executive Creative Director :
- PJ Pereira
- Creative Director :
- Mauro Alencar
- Associate Creative Director, Art Director :
- Thiago Zanato
- Copywriter :
- Joe Sayaman
- Motion Design :
- Caio Lazzuri
- Motion Design :
- Matt Law
- Info Design :
- Greg Suzuki
- Designer :
- Suzan Dann
- Junior Designer :
- Lydia White
- Lead Developer :
- Garth Williams
- Creative Developer :
- LP Tremblay
- Video Editor :
- Matt Law
- Video Editor :
- Caio Lazzuri
- Video Editor :
- Ryan Shake
- Quality Assurance :
- David Kaplan
- Creative Services Manager :
- Vinny Abeygunawardena
- Sound Design :
- Richard Devine
- Senior Project Manager :
- Summer Oram
- Project Manager :
- Peter Bassett
- Agency :
- AKQA-San Francisco
- 3D Animation :
- Digital Domain
- Client :
- XBOX 360
- Brand :
- XBOX 360
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