Brotein Shake-Drinking, Broritto-Eating Bros Get You Pumped for Geico

Published On
Jan 04, 2016

Editor's Pick

Like many of us resolving to get fit for the new year, Geico and The Martin Agency have hit the gym with this funny new ad featuring a pair of bros pumping iron as they discuss the merits of Geico insurance.

In a spot directed by Harold Einstein of Dummy, the camera toggles back and forth between the two as they alternate bicep curls while exchanging funny bro-talk. Throughout, the one who happens to have Geico undergoes an insane transformation, no doubt extra-pumped by all the benefits he reaps from the provider.

Viewers can get more lessons in the duo's "brocabulary" on Geico's YouTube channel.

Credits

Date
Jan 04, 2016
Brand:
Geico
Client:
Geico
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Group Creative Director:
Steve Bassett
Group Creative Director:
Wade Alger
Creative Director:
Neel Williams
Associate Creative Director:
Justin Harris
Executive Producer:
Brett Alexander
Broadcast Producer:
Brian Camp
Junior Broadcast Producer:
Coleman Sweeney
Group Account Director:
Brad Higdon
Account Supervisor:
Josh Lybarger
Account Executive:
Allison Hensley
Coordinator:
Allie Waller
Business Affairs Supervisor:
Suzanne Wieringo
Financial Account Supervisor:
Monica Cox
Senior Production Business Manager:
Amy Trenz
Senior Project Manager:
Jason Ray
Project Manager:
Stephanie Burdette
Production Company:
Dummy
Director:
Harold Einstein
Director, Photography:
Ramsey Nickell
Executive Producer:
Eric Liney
Production Designer:
Patrick Lumb
Editorial Company:
ARCADE
Editor:
Dave Anderson
Assistant Editor:
Andrew Balasia
Managing Partner, Executive Producer:
Sila Soyer
Producer:
Gavin Carroll
Editorial Company:
Running with Scissors
Assistant Editor:
Drew Neuhart
Telecine:
The Mill
Colorist:
Greg Reese
Visual Effects and Animation:
The Mill
Producer:
Colin Blaney
2D Lead:
Keith Sullivan
2D Lead:
Jeff Butler
Audio Post Company:
Rainmaker Studios
Engineer/Mixer:
Jeff McManus
Editor:
Dave Anderson

Need a credit fix? Contact the Creativity Editors

Project Type