General Electric : Future Folklore

Fabled wisdom

Published On
Nov 14, 2011

Editor's Pick

Ancient Chinese fables inspired Future Folklore, TBWA/Tequila/ Shanghai's new work for GE in China, a series of online animated tales designed to showcase innovation and technology.

All stories in the campaign are based on classic folklore but told with a modern twist. They are designed to illustrate that similar to the fables of the past, the stories that can inspire future change begin with a key wisdom, idea, belief or imagination. Aimed at business executives, healthcare professionals, and government officials, the campaign will run on various Chinese websites until December.