General Electric : Progress

Technology up close.

Published On
Jun 25, 2012

Editor's Pick

Wieden+Kennedy Amsterdam has created a print campaign for GE Middle East, North Africa and Turkey (MENAT) that offers a different take on technology via photography - such as this close up of a household plug. The campaign is designed to celebrate the tangible, human benefits of GE's technology, underlining the role it plays in progress in the Middle East.

Credits

Date
Jun 25, 2012
Brand:
General Electric
Client:
General Electric
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director/Production:
Mark Bernath
Executive Creative Director/Production:
Erik Quennoy
Creative Director:
Mike Farr
Creative Director:
Pierre Janneau
Art Director:
Craig Williams
Copywriter:
Zack Watkins
Creative Planner:
Nick Docherty
Creative Planner:
Daisy Andrewes
Art Buyer:
Andrew Koningen
Studio Artist:
Tanya Funnell
Project Manager:
Cheryl Crowley
Business Affairs:
Michael Graves
Photographer:
Christian Weber
Agent:
We Folk
Retoucher:
Christian Weber

Need a credit fix? Contact the Creativity Editors

Industry
Project Type