General Electric : Throttle Up Teaser - Lars Bastholm

Creatives, turbo-charged.

Published On
May 07, 2012

Editor's Pick

As part of 2012 Creative Week festivities, GE and BBDO New York have launched "Throttle Up," a full-blown, massive holographic experience at New York's DUMBO district that invites viewers to assemble, via a Kinect-style interface, a real working jet engine. We'll be featuring more on that later, but one must-see facet of the effort is Socialistic's Tumblr promotion, which features a showcase of advertising's favorite personalities like BFG9000's Gerry Graf, Cheil'sLars Bastholm, TBWA's Lisa Topol, BBDO's Scott Rodgers and Socialistic's Colleen DeCourcy catching wind from some pretty fierce engines.