Bay Beat Collective : The Genomusic Project
Music from your DNA.
Published On
Feb 18, 2013
Editor's Pick
For dubstep band Bay Beat Collective, JWT Mumbai takes the idea of "fans for life" to a completely different -- and much more intimate -- level. "The Genomusic Project" is a Facebook app that asks fans to answer a simple question. Eight of those fans will be chosen, and sent a DNA collection kit. Those samples will then be sent to a genetic lab, and the ensuing DNA profiles will be converted into a MIDI sample, which will then be used to make a track for the band. Eight tracks will create the album.
Credits
- Date
- Feb 19, 2013
- Agency :
- JWT-Mumbai
- Chief Creative Officer :
- Bobby Pawar
- National Creative Director :
- Tista Sen
- Senior Creative Director :
- Prajato Guha Thakurta
- Senior Creative Director :
- Sachin Kamble
- Copywriter :
- Prajato Guha Thakurta
- Art Director :
- Sachin Kamble
- Art Director :
- Mayur Mengle
- Production Company :
- Joker Films
- Digital Agency :
- Runtime Solutions
- Brand :
- Bay Beat Collective
- Client :
- Bay Beat Collective
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Project Type