A lot of people know Gentleman Jack. But not many know what makes the “Gentleman” part. So we made this spot about one theory, where special whiskeymakers, fully done up in the finest clothes, take the place of the folks who make regular Old No. 7. Their smoothness being what makes the whiskey so smooth. Of course, none of that’s true. It’s made by the same people who make all Jack Daniel’s and what makes it so smooth is double mellowing. But hey, it was a good excuse to go down to Lynchburg with the best Hollywood stylists and give a bunch of whiskeymakers the red carpet treatment.