Gentleman Jack

Whiskey Dress Down: Jack Daniel's Spoofs Vanity Fair Shoot.

Published On
Sep 03, 2020


A lot of people know Gentleman Jack. But not many know what makes the “Gentleman” part. So we made this spot about one theory, where special whiskeymakers, fully done up in the finest clothes, take the place of the folks who make regular Old No. 7. Their smoothness being what makes the whiskey so smooth. Of course, none of that’s true. It’s made by the same people who make all Jack Daniel’s and what makes it so smooth is double mellowing. But hey, it was a good excuse to go down to Lynchburg with the best Hollywood stylists and give a bunch of whiskeymakers the red carpet treatment.


Sep 03, 2020
Agency :
Arnold Worldwide
Client :
Jack Daniel's
Executive Creative Director :
Wade Devers
Creative Director/Art Director :
Chris Valencius
Creative Director/Copywriter :
Gregg Nelson
Copywriter :
Jack Miller
Director of Integrated Production :
Jon Drawbaugh
Integrated Producer :
Ingrid Adamow
Print Producer :
Julie Powell
Assistant Broadcast Producer :
Jake Williams
Business Affairs :
Anne Joynt
Social Content :
Jessica Newton
Social Content :
Kyle Beaudouin
Planner :
Vaughn Allen
Copy Editor :
Chava Abrams
Project Manager :
Cyan Dana
Marketing :
Paul Nelson
Marketing :
Mallory Brannan
Production Company :
Anonymous Content
Production Company Executive Producer :
Eric Stern
Production Company Executive Producer :
SueEllen Clair
Production Company Line Producer :
Jeff Tanner
Director :
Malcolm Venville
Cinematographer :
Jody Lee Lipes
Editorial Company :
Spot Welders
Editor :
Michael Heldman
Music :
Singing Serpent
Executive Producer :
Dennis Culp
Brickyard VFX
VFX Artist :
Jimi Simmons
VFX Executive Producer :
Amy Appleton
Sound Mix :
Soundtrack Boston
Engineer :
Howard Carle

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