Silent revolutionaries overthrow an angry librarian in this beautifully absurd eyeware spot

Georgetown Optician and Dean Alexander return with another quirky posse in an eye-focused fantasy land

Published On
Oct 17, 2019

Editor's Pick

An authoritarian librarian patrols silent halls, while patrons conspire using only their eyes in an absurdist new tale from Georgetown Optician.

“Eyes Say More Than Words” is beautifully shot in the style of a Wes Anderson short. Colorful protagonists run in and out of frame, cavorting through the stacks as the “Quiet Guard” hunts them to down to end their clamor.

In this wordless, farcical world, the would-be revolutionaries must communicate through stylishly-framed glances and the pages of books to lure the librarian down from his perch and into a trap—a sly, but impactful way to showcase the retailer's array of wares.

The longform spot is directed by Emmy-winning director Dean Alexander for Design Army. Their previous collaborations for Georgetown Optician created a quirky (and kind of creepy) family obsessed with eyes.


Oct 17, 2019
Client :
Georgetown Opticians
Agency :
Design Army
Collaborator & Director :
Dean Alexander

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