Can You Make it Through a Ride with Sebastian Vettel Without Screaming?

Geox Challenges You to Try -- And Win Some Shoes

Published On
Sep 23, 2013

Editor's Pick

Geox, Red Bull and SMFB Oslo team up for a unique challenge. When 10 people won the new GEOX collection -- 20 pairs of shoes each -- there was a catch: they had to endure a lap with F1 pros and members of the Infinity Red Bull team Sebastian Vettel and Sebastien Buemi without screaming once. For every scream, they lost a pair of shoes. Geox outfits the team with driver boots and shoes.

Credits

Date
Sep 23, 2013
Brand:
Geox
Client:
Geox
Agency:
SMFB-Oslo
Creative:
Thomas Askim
Creative:
Eirik Stensrud
Graphic Design:
Magnus Snickars
Motion Graphics:
Arnar Halldorsson
Film Production:
ACNE

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Project Type