Online Retailer Very Creates a Charming Animated Holiday Tale, With Merchandise to Match
St Luke's and AgainstAllOdds Worked on Online Retailer's Campaign
Editor's Pick
U.K. online retailer Very is going all out to match bricks and mortar retailers in the Christmas ad stakes this year, with an animated tale that has merchandise to match.
The spot, by St Luke's, feature a saucer-eyed little girl named Anna who loves giving gifts more than receiving, and crosses snowy wastes to get a gift to Santa, with help from a friendly wolf. Swedish production collective Againstallodds worked on the animation, spending over 12 months perfecting elements such as the wolf's fur, falling snow and water. The result is a charming tale that will appeal to fans of Disney's "Frozen," of which the style is reminiscent.
The campaign launched with a 90-second spot breaking during "The X-Factor" last weekend and other versions of the ad, including "bloopers," are running online.
For first time ever, Shop Direct-owned Very has added merchandise to its Christmas campaign, making featured items in the TV commercial available to shoppers. These include the toy wolf Ulfie, which is available to buy alongside pajamas, slippers and Anna's duffel coat--a new range inspired by the ad.
Credits
- Date
- Nov 07, 2017
- Brand :
- Very
- Client :
- Very
- Agency :
- St Luke's
- Chief Creative Officer :
- Al Young
- Creative Partner :
- Julian Vizard
- Art Director :
- Marcus Smith
- Copywriter :
- Tom Hopkins
- Business Lead :
- Lara Poole
- Account Director :
- Joanne Hill
- Account Manager :
- Maeve Brissenden
- Agency Producer :
- Chloe London
- Creative Planner :
- Rose Van Orden
- Creative Planner :
- Hannah Ray
- Media Planning and Buying :
- Vizeum
- Mobile Agency :
- Fetch
- Director :
- againstallodds
- Production Company :
- Passion
- Producer :
- Fritte Colliander
- Producer :
- Kate Goodwin
- CG Production :
- Milford Creative Studio
- CG Producer :
- Johan Gustafsson
- CG Producer :
- Demian Zarins
- CG Supervisor :
- Sebastian Ekman
- Lead Lighting :
- Daniel Holmgren
- Lead Modeling :
- Kenneth Nyman
- Lead Animation :
- Aman Bhanot
- Grade :
- Simona Cristea
- Post Production :
- Nineteen Twenty
- Music Company :
- Native Music
- Composer :
- Guy Farley
- Audio Post Production :
- Munzie
- Audio Post Production Company :
- Grand Central
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