Online Retailer Very Creates a Charming Animated Holiday Tale, With Merchandise to Match

St Luke's and AgainstAllOdds Worked on Online Retailer's Campaign

Published On
Nov 07, 2017

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U.K. online retailer Very is going all out to match bricks and mortar retailers in the Christmas ad stakes this year, with an animated tale that has merchandise to match.

The spot, by St Luke's, feature a saucer-eyed little girl named Anna who loves giving gifts more than receiving, and crosses snowy wastes to get a gift to Santa, with help from a friendly wolf. Swedish production collective Againstallodds worked on the animation, spending over 12 months perfecting elements such as the wolf's fur, falling snow and water. The result is a charming tale that will appeal to fans of Disney's "Frozen," of which the style is reminiscent.

The campaign launched with a 90-second spot breaking during "The X-Factor" last weekend and other versions of the ad, including "bloopers," are running online.

For first time ever, Shop Direct-owned Very has added merchandise to its Christmas campaign, making featured items in the TV commercial available to shoppers. These include the toy wolf Ulfie, which is available to buy alongside pajamas, slippers and Anna's duffel coat--a new range inspired by the ad.


Nov 07, 2017
Brand :
Client :
Agency :
St Luke's
Chief Creative Officer :
Al Young
Creative Partner :
Julian Vizard
Art Director :
Marcus Smith
Copywriter :
Tom Hopkins
Business Lead :
Lara Poole
Account Director :
Joanne Hill
Account Manager :
Maeve Brissenden
Agency Producer :
Chloe London
Creative Planner :
Rose Van Orden
Creative Planner :
Hannah Ray
Media Planning and Buying :
Mobile Agency :
Director :
Production Company :
Producer :
Fritte Colliander
Producer :
Kate Goodwin
CG Production :
Milford Creative Studio
CG Producer :
Johan Gustafsson
CG Producer :
Demian Zarins
CG Supervisor :
Sebastian Ekman
Lead Lighting :
Daniel Holmgren
Lead Modeling :
Kenneth Nyman
Lead Animation :
Aman Bhanot
Grade :
Simona Cristea
Post Production :
Nineteen Twenty
Music Company :
Native Music
Composer :
Guy Farley
Audio Post Production :
Audio Post Production Company :
Grand Central

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