If You Want to Survive the Zombie Apocalypse, You Gotta Have the Right Batteries
Sears' DieHard and Y&R Midwest Team Up for a Spectacular Spot
Oct 10, 2013
Y&R Midwest takes the familiar storyline of a couple being chased by zombies and turns it into something quite spectacular, in this thrilling ad for DieHard batteries. Tool director Tom Routson gets behind the camera as a pair is chased down a dark alleyway by a writhing mass of brain-eaters. The hero -- who turns out to be a total coward -- gets away, leaving the woman behind to fend for herself. Thankfully, she knows the power of a trusted battery: Sears' DieHard.
The spot's plotline isn't exactly original, and many marketers have gone down the undead route over the last few years, presumably inspired by the popularity of shows like "Walking Dead." But this commercial's great direction, slick production and tight screenplay keep you guessing until the end. And since it's almost Halloween (and "The Walking Dead" comes back this weekend), you can never have too many zombies.