The latest film from Project Everyone, the non-profit devised by writer and director Richard Curtis promoting the United Nations' Global Goals for Sustainable Development, covers iconic locations in giant sticky notes representing the world's "to-do" list.
The spot, by Accenture Interactive-owned U.K. agency Karmarama, reframes the 17 goals as items to tick off on "The World's To-Do List" in order to remind people we have a blueprint for a better Earth. Each goal is hand-written on a giant sticky note, placed in locations from the Egyptian pyramids to New York City skyscrapers. The tasks include "1. End poverty," "2. End world hunger," :5. Achieve gender equality" and "13. Tackle the climate crisis."
The film above breaks to coincide with the UN General Assembly this week and will play at the Global Citizen Festival. Creative will also appear on billboards and will be projected onto buildings in major cities from New York to Venice. The massive notes will also appear as a large-scale art project throughout India with the Rouble Nagi Art Foundation in murals across villages in five states.
The campaign will also be backed by the companies supporting the Global Goals. They include Arm, Avanti, Commvault, Diageo, DPD group, Google, Mars, NTT, Reckitt, Salesforce, SAP, Unilever and Wood, who will display ads on their buildings, social media channels and websites.
“It’s been a tough year on so many fronts—but I’m still delighted and cheered every day by the passion and action of so many businesses in support of the Global Goals," said Curtis in a statement. "It’s such an interesting time, as well, as consumers expect more of businesses and increasingly support those fighting for sustainability and as more and more employees expect their firms to reflect their ethics and priorities. "The World’s To-Do List" campaign, led by businesses, is a vivid reminder of what is needed, and how the Goals are a to-do list we all must get done.”