Iconic guitar brand Gibson tapped Project Worldwide agencies GPJ, G7 Entertainment Marketing and Shoptology to design a unique experiential retail space that would not only draw people in, but also make them want to stay. The result? The company’s brand new 8,000 square foot interactive flagship store called Gibson Garage in the heart of Music City (Nashville).

It’s a retail theater and immersive experience which inspires visitors who are passionate about music, tracing the role that Gibson has played throughout music history and continues to play today in shaping sound through the brands iconic guitars. It’s an attraction worthy of being a top-five tourist attraction in Nashville, appealing to all visitors, from those who have never played guitar to experts and recording artists.