P&G builds on the "mom-entum" from the Olympics with a new film out of Wieden &
Kennedy Portland that is part of the company's "Thank You, Mom" campaign. P&G is a
partner of the Special Olmpics, and "The Gift My Mother Gave Me" is an online-only video
featuring Maria Shriver honored her mom, Eunice Kennedy Shriver, who was also the
founder of the Special Olympics.
The charitable effort will raise funds for the Special Olympics: For every share from the
"Thank You, Mom"Facebook page, P&G will donate $1 to support programs and
services, up to $50,000. Wieden will also turn words of wisdom from moms, submitted
by customers, into typeset posters everyday this week.