Michel Gondry Makes Sweet NFL Muscle Music for Gillette

Oscar-winning Director and LCD Soundsystem's Phill Mossman To Turn Football Players Workout into a Masterpiece

Published On
Sep 18, 2013

Editor's Pick

Gillette is getting a little artsy. The brand has tapped Oscar-winning director Michel Gondry (Eternal Sunshine of the Spotless Mind, Be Kind, Rewind), known for his off-kilter, innovative storytelling, to direct its latest project, "Training Tracks." One of the marketers' last efforts out of BBDO, New York, the music video stars Denver Broncos corner backs Champ Bailey and Kayvon Webster, Cincinnati Bengals running backs Gio Bernard and BenJarvus Green-Ellis and former Notre Dame offensive guard Mike Golic Jr. training in the gym. As they do pushups, hit the heavy bags and jump rope, the sounds of their movements gradually come together to form a rhythmic, beat-driven track, composed by Phil Mossman, formerly of LCD Soundsystem.

The video kicks off the new NFL season and caps off Gillette Deodorant's "Built for Training" web series that provided a close-up look at the trials of NFL training camp.

For another cool sweat-meets-music effort, check out this classic from Nike and Wieden + Kennedy, Portland and directed by Paul Hunter, which turned basketball dribbles into a sweet track.

Credits

Date
Sep 18, 2013
Brand:
Gillette
Client:
Gillette
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Executive Creative Director:
Toygar Bazarkaya
Associate Creative Director, Copywriter:
Brian Wiesenthal
Music Producer:
Loren Parkins
Production Company:
Partizan
Director:
Michel Gondry
Post House:
Final Cut - New York
Editor:
Adam Rudd
Sound Design:
Henryboy
Sound Designer:
Bill Chesley
Producer:
Kate Gibson
Composer/Arranger:
Phil Mossman
Composer/Arranger:
Liv Spencer
Executive Producer:
Sheila Stepanek
Producer:
Grace Bodie

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Project Type