Because Superheroes Need to Shave Too: Gillette Teams With 'Justice League' Movie

Campaign Includes Film About Developing Products for Superheroes

Published On
Oct 12, 2017

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Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.

The campaign includes a video, seen here, by Grey New York that shows Gillette's R&D facility striving to develop products for Justice Leaguers; for example, treating Aquaman's saltwater irritation or The Flash's windburn. It also asks questions such as how would you develop a razor for Batman, who already has a tool for every situation? Answer: paint it black.

In time for the holiday season, Gillette will sell six limited edition gift packs; one each for "Justice League" characters Batman, Wonder Woman, Superman, The Flash, Aquaman and Cyborg.

The brand and Warner Bros also teamed up for a Justice League-themed Virtual Reality experience in which users step into the shoes of heroes such as Batman.