FedEx : Gimmicks

Effects galore.

Published On
Nov 18, 2012

Editor's Pick

BBDO Toronto presents the gimmick-iest ad ever, for FedEx Canada, to promote the company's deals. Featuring some really snazzy visual effects, the ad is an ad within an ad within a few more ads, featuring wildlife like talking turtles, ants as well as some hobbit-type warlock creatures. And of course, there are some humans -- who, as it turns out, might not be all that gimmick-free either.


Nov 19, 2012
Brand :
Client :
Director :
Peter Martin
Production Company :
Sons and Daughters
Agency :
Executive Creative Director :
Peter Iganzi
Executive Creative Director :
Carlos Moreno
Writer :
Sean Atkinson
Art Director :
Shawn James
Agency Producer :
Anna Tricinci
Agency Producer :
Dave Medlock
Director, Photography :
Barry Parrell
Production Designer :
Noel McCarthy
Executive Producer :
Liane Thomas
Producer :
Jeff Darragh
Editing :
Editor :
Brian Williams
Assistant Editor :
Steve MacGregor
Editing Executive Producer :
Michelle Lee
Color :
Alter Ego
Colorist :
Eric Whipp
Animatronics :
Legacy Effects
Aardman Animations
Visual Effects :
Ring of Fire
Sound Design :
Grayson Matthews
Casting :

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Project Type