This holiday ad is like the reindeer version of 'E.T.'
SuperValu delivers a message of 'recovery' with Spielberg-esque vibes in spot from TBWA/Dublin
Editor's Pick
A little girl helps an injured deer in a sweet holiday ad from Irish retailer SuperValu, illustrating a message of "recovery" after a difficult year.
The spot, by TBWA/Dublin, tells the story of Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. She helps it back on its feet and is determined to get it back to Santa for Christmas Eve—despite the best efforts of her parents to let her down gently and tell her that it isn't really Santa's reindeer.
However, there's a heartwarming ending in store, with a hint of Spielberg-esque movie magic. The ad was directed by Ben Liam Jones via Antidote Films.
“We felt the theme of recovery was what we should tackle this year," commented Paul Arthurs, head of art at TBWA\Dublin, in a statement. "Addressing and understanding our customers’ journey since last Christmas was what we believed would resonate. And an optimistic belief in the future, as a take out, is one that feels magical especially at Christmas.”
Credits
- Date
- Nov 23, 2021
- Client :
- SuperValu - Ireland
- Agency :
- TBWA/Dublin
- Marketing Director :
- Ray Kelly
- Retail Marketing Manager :
- Shane Lynch
- Value Brand Manager :
- Owen Lynch
- Executive Creative Director :
- Des Creedon
- Head of Art :
- Paul Arthurs
- Copywriter :
- Martin Corcoran
- Business Director :
- Yvonne Caplice
- Account Director :
- Eibhin McLoughlin
- Account Manager :
- Kate O’Neill
- Strategic Director :
- Aleesha Tully
- Agency Producer :
- Shane Mulrennan
- Supervising Producer :
- Onagh Carolan
- Director of Social & Content :
- Andrew Murray
- Social Media & Content Manager :
- Amy Tumelty
- Social Content Director/Editor :
- Rupert Morris
- Motion Graphics :
- Mark Murray
- Production Company :
- Antidote Films
- Producer :
- Andrew Freedman
- Director :
- Ben Liam Jones
- DOP :
- Nick Morris
- Post Production & Visual Effects :
- Windmill Lane
- VFX Supervisor :
- John Kennedy
- Animation Director :
- Graham Gallagher
- Editor :
- John O’Connor
- Editor :
- Caleb Long
- Composer :
- Denis Kilty
Need a credit fix? Contact the Creativity Editors
