Stella's Festive Spot Explains the Story of its Birth as a Holiday Gift
Fredrik Bond's Ad Takes the Brand Back to its Birthplace in Leuven, Belgium
Editor's Pick
The Nativity seems to be something of a theme in this year's Christmas spots -- what with Mulberry's ad recasting a handbag in the role of the baby Jesus, and now this spot for Stella Artois in which it explains the story of its birth in a somewhat mystical fashion. The story takes places in Stella's birthplace Leuven, Belgium, during the holidays and portrays the beer's master brewer as he contemplates a name for a beer he has created as a holiday gift. He keeps seeing stars -- in the snow, on a girl's sweater -- and decideds to name the beer Stella.
The ad was created by Mother and directed by MJZ's Fredrik Bond. It breaks on November 9 across the U.S. and the creative will appear on large format billboard in key regions across the U.S., including the Anheuser-Busch Times Square billboard property from December 9 -14.
Stella is also offering people the chance to get a customized, engraved Holiday Chalice at its online gift shop when they buy a 12 pack of Stella Artois, tying in with the campaign.
Credits
- Date
- Nov 04, 2015
- Brand :
- Stella Artois
- Client :
- Stella Artois
- Agency :
- Mother
- Production Company :
- MJZ
- Director :
- Fredrik Bond
- Line Producer :
- Alicia Richards
- Production Service Company :
- Unit Sofa
- Director, Photography :
- Mattias Montero
- Editor :
- Tim Thornton-Allan
- Assistant Editor :
- Ryan Stacom
- Assistant Editor :
- Owen OSullivan
- Producer :
- Susan Motamed
- Executive Producer :
- Caryn Maclean
- Visual Effects/Finish :
- The Mill - New York
- Lead Compositor :
- Jamie Scott
- Lead Compositor :
- Krissy Nordella
- Executive Producer :
- Melanie Wickham
- Producer :
- Michael Scarcella
- Producer :
- Bugs Russell
- Color :
- The Mill LA
- Colorist :
- Adam Scott
- Composer :
- Garth Stevenson
- Audio Producer :
- Duotone
- Audio Engineer :
- Andy Green
- Executive Producer :
- Ross Hopman
- Executive Producer :
- Greg Tiefenbrun
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