Nike Shoes Make This Chinese Basketball Fan's Dreams Come True
Stacy Wall throws down some serious basketball cool.
Published On
Mar 13, 2013
Editor's Pick
Style and precision go big in this super cool commercial for Nike Basketball out of Wieden & Kennedy Shanghai. Directed by Stacy Wall at Imperial Woodpecker, the spot kind of like "Write the Future" meets basketball. It features a series of fast-paced shots of a young Chinese boy and his b-ball dreams, which play out after he finds the right pair of (Nike) shoes -- and then eventually comes face-to-face with the Black Mamba, Kobe Bryant, himself. The commercial will air in China.
Credits
- Date
- Mar 14, 2013
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Shanghai
- Executive Creative Director/Production :
- Michael Simons
- Executive Creative Director/Production :
- Achilles Li
- Creative Director :
- Terence Leong
- Copywriter :
- Caleb Jensen
- Copywriter :
- Cook Xu
- Copywriter :
- Sam Liu
- Art Director :
- Kevin Lunsong
- Art Direction :
- Melvin Tan
- Head of Content :
- Kerli Teo
- Agency Producer :
- Angie Wong
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Director, Photography :
- Peter Donahue
- Managing Partner :
- Doug Halbert
- Producer :
- Mary Livingston
- Editorial :
- Whitehouse Post
- Post Production :
- Carbon VFX
- Telecine :
- The Mill
- Audio Post :
- Lime Studios
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Project Type
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