Tide : Give Up Pants

And ladies, those $400 baggy Alexander Wang pants? Sweatpants.

Published On
May 12, 2010

Credits

Date
May 13, 2010
Brand :
Tide
Client :
Tide
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Gerry Graf
Global Creative Director :
Maru Kopelowicz
Associate Creative Director :
Chris Beresford-Hill
Art Director :
Dan Lucey
Copywriter :
Michael Illick
Agency Producer :
Lynn Appel
Production Company :
Tool of North America
Production Company :
Bicoastal
Director :
Sean Ehringer
Director, Photography :
Marc Laliberte-Else
Executive Producer :
Brian Latt
Executive Digital Producer :
Dustin Callif
Production Service Company :
Avion Films
Producer :
Marie Robertson
Editorial Company :
Cutting Room
Editor :
Mike Douglas
Assistant Editor :
Conor O'Flynn
Producer :
Melati Pohan

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Project Type