eBay : Give A Toy Store

Window shopping for a good cause.

Published On
Nov 30, 2011

Editor's Pick

eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website.

Credits

Date
Dec 01, 2011
Brand :
eBay
Client :
eBay
Agency :
Venables Bell & Partners
Executive Creative Director :
Paul Venables
Executive Creative Director :
Will McGinness
Creative Director :
Lee Einhorn
Creative Director :
Tyler Hampton
Art Director :
Brad Kayal
Copywriter :
Kelly Diaz
Director, Interactive Production :
Heather Wischmann
Interactive Producer :
Elissa Polls
Print Producer :
Jacqueline Fodor
Interactive Production :
Brand New School East
Executive Creative Director :
Jonathan Notaro
Interactive Director :
Justin Bakse
Developer :
Brian Tobin
Producer :
Jeanette Etchebehere
Associate Producer :
Joe Balint
Post Production :
Brand New School West
Director :
Robert Bisi
Designer :
Andy Bernet
Designer :
Sakona Kong
Designer :
Ed Laag
Designer :
Waka Ichinose
CG Lead/Visual Effects Supervisor :
Marco Maldonado
3D Modeling :
Andy Kim
3D Modeling :
Derrick Sesson
3D Animation :
Hao Cui
3D Animation :
Max Keane
3D Animation :
Alfredo Ramirez
3D Animation :
Derrick Sesson
2D Animation :
Maithy Tran
3D Artist :
Martin Furness
3D Artist :
Andy Kim
3D Artist :
Ryan Kirkwood
Storyboard Artist :
Max Forward
Compositor :
Ryan Kirkwood
Compositor :
Maithy Tran
Executive Producer :
Jason Cohon
Media Company :
Monster Media
Creative Producer :
Radhames Almanzar
Project Manager :
Sloan Jenkins
Original Music :
Jingle Punks
Sound Design :
Brad Kayal
Sound Design :
Chris Konovaliv

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Project Type
Tags