Glad : Dumped Lover

The story of trash.

Published On
May 30, 2012

Editor's Pick

A series of print ads for Glad's Forceflex Stretchable Trash Bags tells a little story about the contents of each bag, in this nicely illustrated campaign by DDB Dubai. Whether it's a heartbreak, catfight, first time cooking experiment or a wild birthday party, the message is that the aftermath all fits in the bag. Check out all the executions on the right.

Credits

Date
May 30, 2012
Brand:
Glad
Client:
Glad
Agency:
DDB-Dubai
Creative Director:
Makarand Patil
Creative Director:
Kartik Aiyar
Associate Creative Director:
Sabina Mustafa
Copywriter:
Kartik Aiyar
Copywriter:
Sabina Mustafa
Art Director:
Jithesh Narayanan
Art Director:
Sabina Mustafa
Art Director:
Bosky Cherin
Art Director:
Makarand Patil
Illustrator:
Jithesh Narayanan
Illustrator:
Aneesh Kumaran
Illustrator:
Raghavan Kuniyil
Illustrator:
Bosky Cherin
Illustrator:
Sabina Mustafa
Illustrator:
Makarand Patil
Illustrator:
Sanu Raju

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