Glad Cleans up Music Festivals With Trash Bag Tents

Brand targeted campers at SXSW with recycling initiative

Published On
May 30, 2013

Editor's Pick

Glad targeted music festival attendees at SXSW with an innovative new recycling idea - trash bags that double as tents. It gave away one-person tents made of ForceFlex bags to campers on the condition that they re-use the bags to clean up after themselves. The brand worked with Alma Agency, Miami, on the initiative.