Mexican Energy Drink Doubles As Storage Device

"USB Can" is there for when you've lost your flash drive

Published On
May 22, 2013

Editor's Pick

Mexican energy drink Gladiator has created a can that it claims can also act as a "Flash Drive". If you're wondering quite how this is possible, while the "Gladiator USB can" is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to a website where they capture a code printed on the can with their camera. They then click on the document they want to upload and the site automatically stores it, for downloading any time they want. Agency The New came up with the concept - and we also rather like this video they created to promote it.

Credits

Date
May 22, 2013
Agency:
The New - Mexico City
Brand:
Gladiator
Client:
Gladiator
Executive Creative Director:
Walter Aregger
Executive Creative Director:
Hernan Ibarra
Creative Director:
Aldo Murillo
Creative Director:
Anwar Noriega
Creative Director:
Sergio Urriste
Producer:
Monica del Moral
Account Director:
Emmanuelle Paulin
Digital Partner:
E-Senze
Web Developer:
Hernan Zamora
Web Developer:
Javier Martinez Viademonte
Web Developer:
Flavio Villan
Package Designer:
Anwar Noriega
Production Company:
The Maestros
Director:
Rodrigo Valdes
Director, Photography:
Kenji Katori
Post Production:
The Maestros
Brand Manager:
Guillermo Gimenez y Brotons
Brand Manager:
Eduardo Ruiz

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Project Type
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