Glass Newsroom Brings New Meaning To Transparent Newsgathering

Downtown Rio watches Brazilian newspaper go about its daily work

Published On
Jun 05, 2013
Glass Newsroom

Editor's Pick

Brazi's leading Sunday newspaper Extra has built a glass newsroom in downtown Rio to celebrate its 15th anniversary and demonstrate its newsgathering skills in a truly "transparent" way. Agency Espalhe Guerilla Marketing is responsible for the 200 square meter glass structure, named #ExtraNaRua (Extra In The Street), which is working in full view of passers-by for the whole of this week. It houses 30 journalists, editors, directors, designers and photographers, as well as a radio studio and photographic studio for magazine fashion shoots.