Sony Combines a Dazzling Light Show, Snowboarders and London Grammar in Latest Ad

Spot for Xperia Z3 Waterproof Phones Also Communicates a Product Message

Published On
Sep 29, 2014

Editor's Pick

Could Sony's new ad for its Xperia Z3 waterproof phone be any more of-the-moment? It combines a dazzling light show with snowboarders -- currently much in-demand in the ad world, judging by this and Nissan's new Juke spot featuring snowboarder Jenny Jones -- and music by uber-cool U.K. band London Grammar. Filmed in the Argentine Andes, the snowboarders are illuminated as they descend a wooded mountain at night. The light filtering through the trees and the ethereal quality of the soundtrack -- "Night Call," London Grammar's first to be used in a commercial -- add to the mood. There's also a strong product message: the Xperia Z3 takes "incredible photos even in low light," and we're assuming a waterproof phone is not a bad thing if you're on a snowy mountain.

The ad is by adam&eve/DDB London, and was directed by Outsider's Peter Thwaites, with the light-show technology designed and produced by Legacy, a special-effects studio based in LA.


Sep 29, 2014
Brand :
Sony Xperia
Client :
Sony Xperia
Agency :
Adam & Eve/DDB
Executive Creative Director :
Ben Tollett
Creative Director :
Aidan McClure
Creative Director :
Laurent Simon
Planning Partner :
Toby Harrison
Managing Director :
Xavier Rees
Business Director :
Ken Mulligan
Account Director :
Britt Lippett
Account Manager :
Giulia Borina
Agency Producer :
Jack Bayley
Creative Producer :
Hülya Corty
Production Company :
Outsider | The Corner Shop
Director :
Peter Thwaites
Executive Producer :
Anna Hashmi
Light Technology :
Legacy Effects
Editing :
Work Post
Post Production :
Smoke & Mirrors
Photographer :
Ben Stockley
Soundtrack name and composer :
"Nightcall" by London Grammar

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