Soccer-Crazy Fans Debate Global Issues in ESPN's World Cup Spot

Wieden New York Also Debuts Artistic Posters

Published On
May 02, 2014

Editor's Pick

Wieden & Kennedy New York and longtime client ESPN debut "Global Issues," the broadcaster's World Cup effort. The campaign includes a spot that showcases how conversations about the beautiful game generally go -- from questions about where someone is from, to unwavering confidence that the team will win, to a slow move towards the myriad "ifs" (if it goes into overtime, if Messi plays) -- all in variety of accents, settings and characters. The ad stars real soccer fans in the U.S., including a German butcher, an Ivory Coast cabbie and an Italian barber.

The company also debuted eight of its 32 World Cup-themed posters, designed by Brazilian artist and designer Cristiano Siqueira. They feature players and stories from nations participating. See them here.

Credits

Date
May 02, 2014
Brand:
ESPN
Client:
ESPN
Agency:
Wieden & Kennedy-New York
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Creative Director:
Gary Van Dzura
Creative Director:
Caleb Jensen
Art Director:
NJ Placentra
Copywriter:
Alex Ledford
Producer:
Luiza Naritomi
Executive Producer:
Temma Shoaf
Production Company:
Imperial Woodpecker
Director:
Stacy Wall
Executive Producer:
Doug Halbert
Line Producer:
Terry Shafirov
Director, Photography:
Corey Walter
Editorial Company:
Final Cut
Editor:
Jeff Buchanan
Assistant Editor:
Geoff Hastings
Post Producer:
Beth Fitzpatrick
Visual Effects Company:
MPC
Senior Producer:
Matthew Loranger
Creative Director/Lead Flame Artist:
Gigi Ng
Mix Company:
Heard City
Mixer:
Philip Loeb
Producer:
Sasha Awn
Original Music:
Travis + Maude
Creative Director:
David Wittman
Executive Producer:
Kala Sherman

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Project Type