Soccer-Crazy Fans Debate Global Issues in ESPN's World Cup Spot

Wieden New York Also Debuts Artistic Posters

Published On
May 02, 2014

Editor's Pick

Wieden & Kennedy New York and longtime client ESPN debut "Global Issues," the broadcaster's World Cup effort. The campaign includes a spot that showcases how conversations about the beautiful game generally go -- from questions about where someone is from, to unwavering confidence that the team will win, to a slow move towards the myriad "ifs" (if it goes into overtime, if Messi plays) -- all in variety of accents, settings and characters. The ad stars real soccer fans in the U.S., including a German butcher, an Ivory Coast cabbie and an Italian barber.

The company also debuted eight of its 32 World Cup-themed posters, designed by Brazilian artist and designer Cristiano Siqueira. They feature players and stories from nations participating. See them here.

Credits

Date
May 02, 2014
Brand :
ESPN
Client :
ESPN
Agency :
Wieden & Kennedy - New York
Creative Director :
Brandon Henderson
Creative Director :
Stuart Jennings
Creative Director :
Gary Van Dzura
Creative Director :
Caleb Jensen
Art Director :
NJ Placentra
Copywriter :
Alex Ledford
Producer :
Luiza Naritomi
Executive Producer :
Temma Shoaf
Production Company :
Imperial Woodpecker
Director :
Stacy Wall
Executive Producer :
Doug Halbert
Line Producer :
Terry Shafirov
Director, Photography :
Corey Walter
Editorial Company :
Final Cut
Editor :
Jeff Buchanan
Assistant Editor :
Geoff Hastings
Post Producer :
Beth Fitzpatrick
Visual Effects Company :
MPC
Senior Producer :
Matthew Loranger
Creative Director/Lead Flame Artist :
Gigi Ng
Mix Company :
Heard City
Mixer :
Philip Loeb
Producer :
Sasha Awn
Original Music :
Travis + Maude
Creative Director :
David Wittman
Executive Producer :
Kala Sherman

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Project Type