Globant and Gut Buenos Aires won Best B2B Campaign at this year’s Creativity Awards for its wry take on consultancies. Now, they’re back with an amusing spot about the current fascination du jour—AI.
There’s no shortage of love for artificial intelligence in the spot below. But there is a noticeable lack of human intelligence—which Globant emphasizes as critical to deploying AI solutions in business.
“As part of the ‘Stuck in Consultancy’ saga, this new commercial not only showcases Globant’s commitment to challenging traditional norms and paving the way for innovative solutions but also draws upon our extensive experience in the field,” said Wanda Weigert, chief brand officer at Globant. “If you bring together AI knowledge with great teams that understand the potential of the technology and the needs of each organization, you get a unique partner that delivers truly exceptional experiences.”
Globant has been building an AI portfolio since 2015 with its AI Studio and products such as Augoor, Genexus Next, StarMeUp, and MagnifAI. “All of them speak to our deep knowledge and experience to create value for organizations worldwide,” said Martín Migoya, CEO and co-founder at Globant. “We will continue to scale up our artificial and human intelligence power to influence every area, industry and business for the better.”