Imagine sipping your next drink from an outrageous, humongous mug shaped in the form of your head. If you're creative enough with SoCo inspired drinks, you might just be doing that soon. Southern Comfort and Wieden & Kennedy New York have premiered a new site for the drink brand, which serves as a platform for drinkers to show the brand how they like their Comfort.
You can create drinks and share, get recipes, and learn about history. Pick the right container for your drinks, fill it up, and name it. Enter your creation into the contest, "Go Drink Yourself," for a chance to win a hand-crafted, one-of-a-kind mug with your face on it.
The site itself also reflects the brand's "Whatever's Comfortable" -- even the 404 page.