Drink Out of Your Own Face By Winning Southern Comfort's New Contest

W&K New York Overhauls Brand's Website

Published On
Apr 02, 2014

Editor's Pick

Imagine sipping your next drink from an outrageous, humongous mug shaped in the form of your head. If you're creative enough with SoCo inspired drinks, you might just be doing that soon. Southern Comfort and Wieden & Kennedy New York have premiered a new site for the drink brand, which serves as a platform for drinkers to show the brand how they like their Comfort.

You can create drinks and share, get recipes, and learn about history. Pick the right container for your drinks, fill it up, and name it. Enter your creation into the contest, "Go Drink Yourself," for a chance to win a hand-crafted, one-of-a-kind mug with your face on it.

The site itself also reflects the brand's "Whatever's Comfortable" -- even the 404 page.

Credits

Date
Apr 02, 2014
Brand:
Southern Comfort
Client:
Southern Comfort
Agency:
Wieden & Kennedy
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Colleen DeCourcy
Executive Creative Director:
Susan Hoffman
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Interactive Creative Director:
Erik Norin
Copywriter:
Laddie Peterson
Art Director:
Jeff Dryer
Developer:
Alex Kaminsky
Designer:
Chris Kelsch
Designer:
Ben Clark
Tech Lead:
Alex Kaminsky
Interactive Senior Producer:
Victoria Krueger
Digital Strategist:
Marshall Ball
Brand Strategist:
Ben Alter
Director, Interactive Production:
Brandon Kaplan
Head of Content Production:
Lora Schulson
UX Lead:
Kate Bauer
Art Buying:
Sara Gold
Art Buying:
Michelle Chant
Business Affairs:
Adam Caviezel
Business Affairs:
Quentin Perry
Project Management:
Yann Samuels
Project Management:
Sunjoo Ryou
Photographer:
Chris McClelland
Mug Production Company:
MRN Media Inc.
Artist:
Mark Newell
Artist:
Penko Platikanov
Artist:
Rehndell Masi
Ceramic Studio:
Brickhouse Ceramic Art Center
Design and Development Partner Company:
Legwork Studio
Creative Director:
Dave Soderberg
Lead Developer:
Andy McIntosh
Developer:
Drew Dahlman
Copywriter:
Carl Jannerfeldt
Art Director:
Trevor Gilley
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Developer:
Keith Driessen
Developer:
Matt Flesher
Production Company:
The Mill
Director:
Jeffrey Dates
Executive Producer:
Will Mok
Line Producer:
Colin Moneymaker
Director, Photography:
Adam Carboni
Post Production Company:
The Mill
Editor:
Alex Trierweller
Compositor:
Tommy Smith
Compositor:
Tomas Wall
Compositor:
Jamin Clutcher
Compositor:
Liz Berndt
Compositor:
Daniel Giraldo
Compositor:
Emily Bloom
Developer:
Colin Nelson
Interactive Producer:
Jen Vladimirsky
Designer:
Stephanie Laemoa
Designer:
Joe Paganucci
Designer:
Darren Philip
Designer:
Nate Coonrod
Art Buying:
George Qatsha

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