HomeGoods' art installations encourage you to look closely and 'find' something new
Projects in New York, Austin and Nevada encourage the thrill of discovery
Editor's Pick
Homewares retailer HomeGoods has the slightly chaotic kind of stores where, if you rummage around enough, you might find something amazing.
So, to celebrate the "thrill of finding," agency McCann New York created a series of art installations around the U.S. encouraging people to discover something new by looking closely.
For example, signposts in New York encouraged people to find the right perspective on a jumble of lamps to recreate Manhattan's skyline in New York, while a trail of mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky and picture frames formed a wall of stories in Austin.
The campaign is both a great fit with the brand -- highlighting that you can find inspiration everywhere, especially in its stores -- and is bound to appeal to Instagram users, always keen to find compelling images to capture.
Credits
- Date
- May 30, 2018
- Brand:
- HomeGoods
- Agency:
- McCann-New York
- Co-Chief Creative Officer:
- Tom Murphy
- Co-Chief Creative Officer:
- Sean Bryan
- Creative Director:
- Erin Wendel
- Creative Director:
- Lauren McCrindle
- Associate Creative Director:
- Lizzie Wilson
- Associate Creative Director:
- Tali Gumbiner
- Associate Creative Director:
- Neil Ramanan
- Copywriter/Art Director:
- Sanay Lemus
- Copywriter/Art Director:
- Kinzie Buckley
- Copywriter/Art Director:
- Eric Aragon
- Copywriter/Art Director:
- Jack Deligter
- Chief Production Officer:
- Nathy Aviram
- Senior Vice President, Executive Producer, Innovation:
- Christine Lane
- Innovation Producer:
- Phoebe Chao
- Senior Content Creator:
- Eric Perini
- Maker:
- Brett Berman
- Maker:
- Aude Cuenod
- Executive Vice President, Co Head Business Leadership:
- Neil Frauenglass
- Senior Vice President, Group Account Director:
- Laura Decker
- Account Supervisor:
- Chloe Scutt
- Assistant Account Executive:
- Destanee Bonds
- Senior Vice President, Strategy Director:
- Eldad Heilweil
- Senior Vice President, Strategy Director:
- Sam Chotiner
- Director, Strategy:
- Danielle Noto
- Senior Strategist:
- Rachel Aronson
- Associate Strategist:
- Erin Moldovan
- Senior Vice President, Director Business Affairs:
- Wilmien Blake
- Business Manager:
- Madeline McCarty
- Project Manager:
- Teresa Mitchell
- Photographer:
- Maia Flore
- Director, Photography:
- Jack Shanahan
- Senior Editor:
- Andrew Aldridge
- Director, Photography:
- Jared Deer
- Camera Operator:
- Jared Deer
- Photo Assistant:
- Zoran Jelenic
- Digital Tech:
- Zoran Jelenic
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