Levi's sends travelers on a search for adventure and $100,000.
Oct 05, 2009
Levi's taps the wanderlust--and moneylust--of young adventurers in a new online game based on the life of the legendary Grayson Ozias IV, an American explorer from the 1890s and friend of Levi Strauss' nephew Nathan.
The game sends players on a quest for $100,000 that Ozias had apparently stashed away years ago. Players start off listening to mysterious old wax cylinder recordings that the adventurer had created during his travels, and are then sent away from their computers on a scavenger hunt to find clues hidden in the real world. Players will need to email the clues back to the Levi's game in order to unlock the next part of the puzzle.
The game will continue through mid-November, when the final challenge is revealed and 100 finalists will be named. The finalists will receive the final piece of the puzzle and the first to solve will win the $100,000 fortune.