This Goat Has a Simply Amazing Singing Voice (According to the Goat)

Oslo-Based Agency Try/Apt and Director Henry Moore Selder Give It 15 Minutes of Fame

Published On
Oct 10, 2014

Editor's Pick

In this new spot for Norwegian dairy producer Tine, a goat sings the chorus of the Tina Turner classic "Simply the Best" -- "I'm simply the best, better than all the rest, better than anyone ..." -- and it's really very impressive. That is, until you realize the goat is actually just bleating and merely thinks it's a wonderful singer. As the clueless goat continues "singing," an announcer intones, "It's easy to think highly of yourself when you make such good cheese."

Henry Moore Selder of Scandinavian production company Bacon directed for Oslo-based agency Try/Apt.


Oct 10, 2014
Brand :
Client :
Agency :
Production Company :
Director :
Henry Moore Selder
Executive Producer :
Magne Lyngner
Producer :
Mari G. Paus
Director, Photography :
Daniel Voldheim
Editor :
Dino Jonster
Sound Design :
Christian Schanning
Visual Effects :
Bacon X
Copy :
Caroline Ekrem
Art Director :
Sara Hodnebo
Creative Consultant :
Eivind Moe
Project Manager :
Cecilie Thue

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