NBA fans at the Oracle Arena in Oakland, Calif. got an other-worldly surprise during the Warriors and Spurs game this weekend. During half-time, the court transformed into wintry terrain from the upcoming PlayStation 4 title "God of War."
BBH New York created an unusual story that played out across the entire game floor. It depicted the game's father and son characters Kratos and Atreus vying against fierce enemies, harsh elements and challenging landscapes. The effort also played out on Facebook Live.
"God of War" for PS4 will release on April 20.