To promote the release of the film Murder on the Orient Express, we brought its iconic train to life for an incredible pop-up installation—with a delicious twist. We brought in Jen Lindsey-Clark to create a detailed replica of the train featured in the film. Two months and 60 kilograms of Godiva chocolate (that’s about 3,000 bars) later, we had a masterpiece that would turn heads. However, the possibilities at the premiere seemed like just the tip of the iceberg. Seeing an opportunity to generate additional hype with video content highlighting the inspiration and incredible craftsmanship that went into building the chocolate train, we also created a teaser video and a behind-the-scenes “making of” video. These videos were shared with members of the press as well as general audiences via social media.The chocolate train was displayed first in the VIP lounge at the world premiere on Nov. 2, 2017, then at St. Pancras International Railway Station for three weeks, and finally on a cruise on the Queen Mary 2.