Coke Sends a Quarterback 'All the Way' in Super Bowl Spot
Wieden & Kennedy Emphasizes Local Roots
Jan 27, 2014
Coca Cola emphasizes its community oriented attitude in one of its two Super Bowl spots. Created by Wieden & Kennedy, the commercial, directed by Jake Scott, was shot in a Green Bay, Wis. suburb. It stars a high school quarterback, Adrian, who goes all the way -- and beyond -- to score a touchdown. The final scene was shot in Lambeau Field, and most of the people starring in the spot are local residents.