Coke Sends a Quarterback 'All the Way' in Super Bowl Spot

Wieden & Kennedy Emphasizes Local Roots

Published On
Jan 27, 2014

Editor's Pick

Coca Cola emphasizes its community oriented attitude in one of its two Super Bowl spots. Created by Wieden & Kennedy, the commercial, directed by Jake Scott, was shot in a Green Bay, Wis. suburb. It stars a high school quarterback, Adrian, who goes all the way -- and beyond -- to score a touchdown. The final scene was shot in Lambeau Field, and most of the people starring in the spot are local residents.

Credits

Date
Jan 27, 2014
Brand :
Coca-Cola
Client :
Coca-Cola
Agency :
Wieden & Kennedy-Portland
2D Director/Art Director :
Jeff
Creative Director :
Hal Curtis
Creative Director :
Antony Goldstien
Creative Director :
Jeff Gillette
Producer :
Anna Smith
Planner :
Nicole Brandell
Planner :
Maria Correa
Comms Planning :
Alex Barwick
Comms Planning :
Kelsey Bozanich
Business Affairs :
Karen Murillo
Project Manager :
Laurie Holtz
Executive Creative Director :
Joe Staples
Executive Creative Director :
Susan Hoffman
Head of Production :
Ben Grylewicz
Production Company :
RSA Films
Director :
Jake Scott
President :
Jules Daly
Executive Producer :
Tracie Norfleet
Line Producer :
David Mitchell
Head of Production :
Elicia Laport
Sales Rep :
Holly Ross
Editoral Company :
Rock Paper Scissors
Editor :
Adam Pertofsky
Song :
Jump Around by House of Pain

Need a credit fix? Contact the Creativity Editors

Project Type