Buy These Products Before They Disappear, says Homebase
Leo Burnett creates "sinking" items for store in ambient campaign
Published On
Apr 28, 2013
Editor's Pick
Chairs, lamps and benches appear to be sinking into the ground in this ambient campaign by Leo Burnett London for DIY retailer Homebase. It targeted weekend shoppers at the store in Wandsworth, London with the installation, in which signage and product tags attached to each item encouraged passers-by to snap up in-store offers because they were "going fast".
Credits
- Date
- Apr 29, 2013
- Brand :
- Homebase
- Client :
- Homebase
- Agency :
- Leo Burnett-London
- Creative Team :
- Darren Keff, Phillip Meyler
- Creative Director :
- Rik Brown
- Creative Director :
- Jon Fox
- Executive Creative Director :
- Justin Tindall
- Account Team :
- Victoria Reiz
- Account Team :
- Dan Gilroy
- Creative Planner :
- Matt Wells
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Industry
Project Type